Established in 2016 and follow the concept of boutique owner-run agent, Justravel Asia is growing to be a full – service tour operator across Indochina and Thailand.

As we continued on our adventure, we came to appreciate the value of seeking out in-depth encounters. They’re the hidden corners of the cities, the friendly locals and the untold stories that go beyond any popular guide books you might find on the shelves. Therefore, we come to together as a team of same interest, and commit to ourselves to bring alive high quality and handcrafted travel experiences through sharing our destination knowledge and genuine care.


Han Pham – Co-founder

Han has been key leader of different DMCs in Vietnam for nearly 15 years since her graduation from Bachelor of Tourism. Her endless passion for travel inspires her staff, and her extended knowledge reflects through the exceptional travel advices. She loves to uncover the hideaway, recreate the old flavors in cooking and emerge herself in wildlife activities. Han believes that the most meaningful travel experiences involve meeting and interacting with people from different cultures, learning about their living traditions, and sharing our own tales and experiences with them. For Han, taking a mindfulness trip is simply “creating the moments that make you smile when looking back years later”.

Alice Luu – Co-founder

After obtaining her Postgraduate Certificate in Tourism Management in Sydney, Alice came back to Vietnam to pursue her lifelong goal of traveling to remote parts of the world. Alice and her companion who shares her love of travel work together to found Justravel Asia, with the intention of improving the quality of the travel experience via the power of sharing and giving. She has worked in the tourism business for 10 years, in roles as varied as Travel Advisor, Product Developer, and Tour Guide, and has traveled widely around Asia to immerse herself in the region’s rich cultural heritage. She is a huge foodie and a photography enthusiast. She wants her clients to have a holiday that is “luxury in experience, rich in feeling,”.


Your travel memories are created with hand-picked accommodation, authentic gourmets, local characters and unique experience.

Our mission is not only to offer travelers the holidays of a lifetime but also to blow a personal touch into each and every touring moment of our clients. We love wandering around our hometowns, search and share with you the most traditional aspects of local life and fun activities. Vietnam is set to become the next destination for gay travelers. It is our Pride to be one of the first DMC in Vietnam to officially introduce our country as a safe and friendly destination for LGBT community. We advocate for removal of the travel barriers and appreciate the diversity of our employees, products and customers.

Justravel Asia is proud to be:

Culturally responsible

We aim to be culturally responsible in every experience we organize. We are proud to introduce clients to our local traditions, but we are also willing to say NO to any activity that might negatively affect our culture and people.

Around the clock support

Time zone is something you will not need to worry about when working with us, since we are there almost 24/7 to support you. Our nightshift team of sales and customer care is always available to catch your urgent requests and solve your travel problems.

Safety first

All the services we use, including accommodation, transport, restaurants are enforced to Health & Safety protocol strictly to ensure the safety and wellbeing of each customers.

LGBTQ support

Some of our key members come from LGBTQ community, and we truly appreciate that, because it will provide us a thorough understanding of how the community travel, as well as which elements can be best suitable and safe for our special customers.

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Hanoi countryside tales by traditional crafts

Today, drive an hour along the Red River to Ha Noi’s neighboring countryside through immense rice fields and fruit farms. Visit the village that birthed Vietnamese incense upon arrival. This village’s incense, made from over 30 herbs with skills passed down from generation to generation, is known for its pure, light scent. A guided stroll through the hamlet with older residents will take you to various family-run workshops to see the entire incense-making process and hear about the glory days of this traditional craft. Help the host make incense.

Take another short drive to a rural community behind endless rice fields and duck farms. The locals’ 200-year-old fish-pot crafting heritage includes bamboo weaving. Walk around the village to see the typical Northern countryside architecture: dark brown tiled roofs, three-room houses with elders sitting in front weaving fish-pots and chatting. Visit a local artisan who rode his bike across Vietnam to proudly promote his village’s unique traditional craft. Create your own fish pot with his help and give it as a present.


  • Availability: Morning
  • Suggested time: 08:00
  • Duration: 6 hours

*Optional to add Nha Xa silk village
*Incense making at Thon Cao, Hung Yen. Fish-pot making village at Thu Sy, Hung Yen.
*Possible to have lunch at Hung Yen